Accredited Partnership Programme

Why’ is OncoDNA creating an Accredited Partnership Programme?

We want our customers to leverage our:

Experience in working within the wider ‘genomics ecosystem

Knowledge of the barriers to implementing genomics at scale

Expertise in genomic laboratory workflows

Command of the science of genomics

Relationships (commercial and academic)

Why’ is OncoDNA creating an Accredited Partnership Programme?

To reduce ‘fragmentation’ across our customer base and help ‘democratise’ genomics, enabling genomic laboratories to better serve the needs of oncologists and their patients

‘Who’ will be invited to join?

What’ are the proposed goals of OncoDNA’s Accredited Partnership Programme?

Commercial Partners

Sales and relationships
Emphasise compatible vendors via our websiteand tenders

Customer Education
Educate our common customer base on key aspects of Comprehensive Genomic Profiling (Automation, Extraction etc)

Common Standards
Smooth implementationand use ofOncoDEEP kits as a result of recommending existing, published agreedstandards for automation and extraction (using products and services from those ‘accredited companies’)

Customer Awareness
Raise the profile of OncoDNA and its ‘Accredited Partners’ through mutualmarketingactivities

OncoDNA customers

Partners not Customers

Build long term relationships with OncoDNA that go beyond the transaction of buying genomic products. Instead foster team building, problem solving, collaboration and strategic alliances with a focus on mutual success.

Knowledge and Best Practice

Join the User Group to disseminate and learn from the experience of using OncoDNA’s products and services in different laboratory settings.

Reliable and Flexible

Outsource genomics – when things get tough OncoDNA Partners can rely on ‘having our back’ meaning when challenges arise, OncoDNA will pick up the workload for short or long periods to maintain business continuity.

Innovation and Satisfaction

Gain access to and test innovative new products that will complement existing genomic testing in Partner laboratories. Write up the findings and co-publish with OncoDNA.

Academic Partners

Advance Research and Innovation

Conduct joint projects with OncoDNA to address real world challenges in oncology. Gather feedback to inform the development of new technologies and products focused on making precision medicine a reality in routine oncology care.

Co-publish and Educate

Co-author articles, papers and conference presentations to share the findings from joint projects with OncoDNA as an industry partner

Knowledge Transfer and Commercialisation

Develop new income streams to expand and take on new research projects through spin-off companies and licensing agreements

Access Complimentary Expertise

Gain access to industry expertise and resources to complement academic research

‘How’ will the success of OncoDNA’s ‘Accredited Partnership Programme’ be measured?

Sales and Relationships

Customer Education

Systematically identify stakeholders and register them in a directory from the ‘accredited companies’ to be shared across sales/marketing/leadership etc for the purpose of working well together and helping our mutual customers understand how we work together

Publish case studies evidencing how our products transform and improve the genomics workflow
Organise webinars to present how our products transform and improve the genomics workflow
Provide awareness of partners via User Group and Special Projects

Common Standards

Customer Awareness

Alignment on the recommendations of existing standards and guidance provided to the mutual customer base

Drive ‘mutual business growth’ for all ‘accredited partners’
- Extending ‘customer reach’
- Leveraging limited resources
- Creating a common language’ for genomics
- Influencing policy on genomics ‘thought leadership’